The label, Shivani and Joy, is housed at Shahpur Jat in New Delhi, as a retail store. As a designer duo, they create timeless, iconic and unique fashion. They strongly believe that fashion design is a regular activity and fashion itself is a credential to achieve. They create amazing ensembles for any kind of occasion, especially for a bridal trousseau. In November 2012, their first workshop was set up with only one sewing machine and a cutting table in a small humble space. Now, it looks more like history when the duo sits at their organized studio in the design village. With rigorous planning and execution, they launched their women's wear collection at the Bangalore fashion week in July 2012. After getting rave reviews, since then, their work has been highly acclaimed and organically publicized.
The duo uses the fine mastery of the dressmaking artists available locally to figment their imagination. There is where all the fine creations of the duo are translated from their very hands and manifested into masterpieces. They work with the philosophy of producing unique designs and an eye for detail to set any women having a remarkable edge in their outfit.
As designers, they focus on fashion and preparing outfits what accentuates the beauty of women, their grace and power. While customizing an outfit for a woman the mantra is that woman is beauty and beauty is power, and this they reflect in each of their exclusively designed silhouettes.
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